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Real-Time Business Intelligence: A Review of Applications in Finance, Healthcare, and Retail

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Abstract

Real-Time Business Intelligence (RTBI) bridges data collection and actionable insight, transforming organizational decision-making. Unlike batch-oriented Business Intelligence, RTBI leverages streaming analytics, in-memory computing, and AI to deliver rapid, context-aware insights. This review examines RTBI adoption in finance, healthcare, and retail, revealing both shared enablers and sector-specific adaptations. Comparative analysis highlights distinct sectoral priorities: finance emphasizes speed and risk management, healthcare prioritizes accuracy and regulatory compliance, while retail focuses on customer-centric innovation and operational efficiency. Key applications include fraud detection, algorithmic trading, and risk monitoring in finance; patient monitoring, disease prediction, and hospital resource optimization in healthcare; and dynamic pricing, personalization, and supply chain efficiency in retail. Despite these benefits, RTBI adoption is hindered by challenges such as data quality, system integration, high infrastructure costs, and privacy concerns. Emerging technologies—including cloud computing, IoT, machine learning, 5G, and blockchain—are expanding RTBI capabilities, enabling predictive automation and continuous organizational agility. The review concludes with practical recommendations, identifies gaps in comparative research, and suggests avenues for future study, positioning RTBI as a strategic driver of competitiveness in a data-driven world.

Keywords:

Artificial Intelligence Data-Driven Systems Decision-Making Finance Healthcare Retail Real-Time Business Intelligence Streaming Analytics

Article information

Journal

Journal of Economics, Business, and Commerce

Volume (Issue)

2(2), (2025)

Pages

119-128

Published

21-09-2025

How to Cite

Obozokhai, L. I., Godswill, J. M., Balogun, I. O., & Akanbi, O. O. (2025). Real-Time Business Intelligence: A Review of Applications in Finance, Healthcare, and Retail. Journal of Economics, Business, and Commerce, 2(2), 119-128. https://doi.org/10.69739/jebc.v2i2.1006

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