Research Article

The Effects of Fair Pricing, Food Quality, and Service Quality on Re-Patronage Intentions Mediated by Customer Satisfaction in Full-Service Restaurants

Authors

Abstract

The study investigates the effects of fair pricing, food quality, and service quality on re-patronage intentions of customers at full-service restaurants in Calatagan, Batangas, focusing on customer satisfaction as the mediator. Using stratified random selection, 146 patrons of the three hotels and restaurants in Calatagan participated in a survey, from which 120 valid answers were gathered. The reliability test from Jamovi was used to analyze the data (94 valid questionnaires). Pricing, strategies, and dining frequency, received average scores, implying fewer positive opinions. The varying response was at a minimum for significant concerns such as price vs. portion/size and product preferences, while promotions and prizes were more variable. The reliability study revealed strong consistency across the variables. The findings indicate the importance of a sound approach to fair price, quality, and service delivery in achieving customer satisfaction in full-service restaurants. However, the non-cooperation of the hotels is the main limitation of this study due to data privacy. The study's effects rooted from the realization that full-service restaurants in Calatagan should embrace the essence of fair pricing, service, and food quality are to their customers' satisfaction and the future of their businesses.

Keywords:

Customer Satisfaction Fair Pricing Food Quality Re-Patronage Intention Service Quality

Article information

Journal

Journal of Economics, Business, and Commerce

Volume (Issue)

2(1), (2025)

Pages

169-180

Published

02-06-2025

How to Cite

Crisolo, A. H., & Manalo, N. B. A. (2025). The Effects of Fair Pricing, Food Quality, and Service Quality on Re-Patronage Intentions Mediated by Customer Satisfaction in Full-Service Restaurants. Journal of Economics, Business, and Commerce, 2(1), 169-180. https://doi.org/10.69739/jebc.v2i1.610

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