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Research Article

Factors Affecting Green Product Consumption Behavior in Batangas City, Philippines

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Abstract

This study examined the factors influencing green product consumption behavior among working individuals in Batangas City. Specifically, it aimed to identify the respondents’ demographic profile and evaluate how environmental knowledge, ethics, social responsibility, and self-responsibility affect their purchasing behavior. A total of 210 working individuals participated in the study. Data were gathered through survey questionnaires and analyzed using frequency/percentage distribution, weighted mean, one-way ANOVA, and independent t-test. The majority of respondents were aged 25–34, female, married, held a bachelor’s degree, earned Php 10,001 to Php 20,000 monthly, and worked in the service and sales sector. The results indicated that respondents agreed that the mentioned environmental factors significantly influence their green product consumption behavior. Additionally, the study assessed whether there were significant differences in perceptions when grouped by demographic characteristics. Based on the findings, the researchers proposed an audio-visual campaign to promote green product consumption. The campaign will feature symbols of hazardous and eco-friendly products and emphasize the benefits of environmentally friendly purchasing choices. It is intended to be launched in selected locations in Batangas City to raise public awareness and encourage responsible consumer behavior. The researchers hope this initiative will contribute to increased knowledge and influence the adoption of sustainable consumption practices.

Keywords:

Business and Management Descriptive Correlational Design Environmental Ethics Environmental Knowledge Philippines

Article information

Journal

Journal of Economics, Business, and Commerce

Volume (Issue)

2(2), (2025)

Pages

10-20

Published

12-07-2025

How to Cite

Dela Luna, G. R. R., Mercado, J. M. A., Yaco, R. E. R., & Manalo, N. B. A. (2025). Factors Affecting Green Product Consumption Behavior in Batangas City, Philippines. Journal of Economics, Business, and Commerce, 2(2), 10-20. https://doi.org/10.69739/jebc.v2i2.684

References

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