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Research Article

Administrative Processes & Online Media Management among Travel Service Enterprises: Pathways to Entrepreneurial Success in Isabela, Philippines

Authors

  • Client William M. Malinao College of Business and Management & College of Advanced Education, Ifugao State University, Alfonso Lista, Ifugao, Philippines

    clientwilliammalinao@gmail.com

  • Jelina De Fiesta Corpuz College of Business & Management, Ifugao State University, Alfonso Lista, Ifugao, Philippines

Abstract

This study examines online media administration and administrative processes in travel service businesses leading to entrepreneurial success in Isabela, Philippines. Specifically, it aims to (1) determine the administrative processes, (2) identify online media management, (3) ascertain tour services, (4) assess entrepreneurial success, and (5) analyze the pathways of administrative processes and online media management in travel services that lead to entrepreneurial success. The study employed a quantitative research approach, and the research instrument was a questionnaire administered to a sample size of 183 employees of travel service enterprises in Isabela, Philippines. Data analysis involved frequency distribution, percentages, mean, standard deviation, and structural equation modeling. Findings revealed that the level of administrative processes, online media management, and tour services among Travel Services as perceived by employees were all rated as high on average. The level of entrepreneurial success was also rated at a high average level. Moreover, the structural model revealed that: Administrative processes had a direct positive influence on entrepreneurial success (path coefficient = 0.425), online media management (path coefficient = 0.931), and travel services (path coefficient = 0.240). Online media management directly influenced entrepreneurial success (path coefficient = 0.271) and travel services (path coefficient = 0.725). Travel services directly influenced entrepreneurial success (path coefficient = 0.298). Administrative processes indirectly influenced entrepreneurial success through online media management (path coefficient = 0.216). Administrative processes indirectly influenced entrepreneurial success through travel services (path coefficient = 0.072).  Lastly, Administrative processes indirectly influenced entrepreneurial success through both online media management and travel services (path coefficient = 0.525). These findings provide a model that travel service entrepreneurs can adapt to develop their businesses sustainably, considering the specific characteristics of their operational areas in Isabela, Philippines.

Keywords:

Online Media Marketing Entrepreneurial Success Travel Services

Article information

Journal

Journal of Exceptional Multidisciplinary Research

Volume (Issue)

2(1), (2025)

Pages

1-9

Published

27-02-2025

How to Cite

Malinao, C. W. M., & Corpuz, J. D. F. (2025). Administrative Processes & Online Media Management among Travel Service Enterprises: Pathways to Entrepreneurial Success in Isabela, Philippines. Journal of Exceptional Multidisciplinary Research, 2(1), 1-9. https://doi.org/10.69739/jemr.v2i1.284

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