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Research Article

Awareness and Reading of Medical Information on Drug and Users Buying Decision in Imo State: A Survey of Residents in Owerri Metropolis

Authors

  • Ojiakor-Umenze, Ifeoma C. Department of Mass Communication, Imo State University, Owerri, Nigeria
  • Edem, Kuboro D. Federal Polytechnic Nekede Owerri, Nigeria
  • Nwaozor, Onyekachi A. Federal Polytechnic Nekede Owerri, Nigeria

Abstract

This study explored the potential impact of consumers’ awareness and reading of medical information on drugs on their buying decisions in Imo State, including the extent to which this information influences their choice of brands, dosage, and adherence to prescribed medications. Two theories frameworks, Information and processing theory and Social cognitive theory, are used as the framework to hinge the study’s finding. This study employed a survey research method. The sample size of 384 respondents was derived using the Wimmer and Dominick online sample size calculator. A multi-stage sampling technique was utilized, with three local government areas (Owerri North, Owerri West, and Owerri Municipal). The questionnaire used for this study was validated by a research expert, administered face-to-face, and data analysis involved the use of simple percentages. The findings provide insights into the reading habits and engagement patterns of consumers regarding medical information on drugs in Owerri Metropolis. The results demonstrate the influence of medical information on consumers’ brand choices and medication adherence, emphasizing the importance of clear and accessible communication in promoting informed decision-making and medication safety. Based on the findings of this study, the research recommended that educational programmes to enhance consumer awareness and knowledge regarding medical information on drugs should be developed and implemented. These initiatives should focus on improving understanding of drug labels, package inserts, and other informational resources, in addition to utilizing various channels, including healthcare facilities, community outreach programs, and digital platforms, to disseminate accurate and accessible information.

Article information

Journal

Journal of Medical Science, Biology, and Chemistry

Volume (Issue)

1 (1)

Pages

5-12

Published

02-06-2024

How to Cite

Ojiakor-Umenze C., I., Edem D., K., & Nwaozor A., O. (2024). Awareness and Reading of Medical Information on Drug and Users Buying Decision in Imo State: A Survey of Residents in Owerri Metropolis. Journal of Medical Science, Biology, and Chemistry, 1(1), 5-12. https://journals.stecab.com/index.php/jmsbc/article/view/15

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Keywords:

Awareness Reading Medical Information Drug and Users Buying Decision Imo State Owerri