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Research Article

Green Hotel: Practices and Effects on Customer Satisfaction in Takoradi, Ghana

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Abstract

The paper investigates the effects of green hotel practices on guest satisfaction, focusing on three 3-star hotels in Takoradi: Raybow Hotel, Hillcrest Hotel, and Kingstel Hotel. With a sample size of 83 respondents, which comprised eighty (80) hotel guests and three (3) hotel managers, the research assessed the sustainable practices implemented by these hotels, examined the factors that influenced guest perceptions, evaluated the impact of green practices on guest satisfaction, and explored guests’ willingness to pay more for eco-friendly amenities. The study revealed that the most recognised practices of green hotels, as recognised by guests, include sustainability efforts such as waste reduction, water and energy conservation. Guests are likely to choose hotels that advertise their sustainable practices, highlighting the significance of green hoteling. However, the study revealed a significant percentage of customers’ uncertainties about their impact, suggesting room for better communication and integration of sustainability efforts. Hotel managers implement sustainable measures, primarily for cost savings and to enhance their properties’ reputation. Thus, the paper recommends that hotels continue to prioritise fundamental green hotel practices such as waste reduction, water and energy conservation, and increase communication of these efforts through signage, digital platforms, and staff interactions to boost guest awareness. Promoting sustainability activities in marketing materials and on booking platforms will attract eco-conscious visitors, while educational tools can increase involvement. Furthermore, establishing tiered packages that allow guests to select different degrees of sustainable services can boost involvement, emphasising both the environmental and economic benefits of these efforts.

Keywords:

Ghana Green Hoteling Guest Satisfaction Hotels Takoradi

Article information

Journal

Journal of Management, and Development Research

Volume (Issue)

2(2), (2025)

Pages

106-116

Published

02-11-2025

How to Cite

Sulemana, H., Asomaniwaa, E., & Dadson, G. (2025). Green Hotel: Practices and Effects on Customer Satisfaction in Takoradi, Ghana. Journal of Management, and Development Research, 2(2), 106-116. https://doi.org/10.69739/jmdr.v2i2.1098

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