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Research Article

Effectiveness of Digital Technology in Enhancing Blue Tourism Sustainability in Tanzania

Authors

  • Mariki James Onyango Dr. Salim Ahmed Salim Centre for Foreign Relations, Dar Es Salaam, Tanzania

    marikijames130@gmail.com

Abstract

The study examined the effectiveness of digital technology in enhancing blue tourism sustainability in Tanzania. Specifically, the study examined the use of solar panel technology, use of artificial intelligence and use of health technologies. The study employed a desk research method which involves the collection of data from various literature sources such as documents, scripts, previous research findings, journals, and related books. Qualitative content analysis was utilized as the method for analyzing the data. The findings revealed that solar panel technology is one of the most renewable and green energy sources in reducing greenhouse gas emissions and mitigating climate change. The findings also revealed that Artificial Intelligence has released up new tourism opportunities with positive effects on the economy, society, and environment. The study concludes that integration of solar power reduces Carbon footprints and increased appeal to budget conscious travelers. Artificial Intelligent enhances visitor’s management, safety, and eco-friendly experiences. Online platforms improve access to information about overseas care and empower patients to make informed decisions. The study recommends that the development and integration of renewable energy sources, like solar, wind, and hydropower, into the energy mix should be given top priority by government and tourism companies. Programs supporting sustainable agriculture and forestry conservation/reforestation should be put into place. Strategies to economic development and environmental sustainability should also be put into place such as encouraging eco-tourism, efficient manufacturing, and sustainable urban planning. The Ministry of Tourism of Tanzania should promote the use of AI technologies in the creation, use, and manufacturing of tourism products.

Keywords:

Blue Tourism Digital Technology Renewable Energy Sustainability

Article information

Journal

Journal of Management, and Development Research

Volume (Issue)

2(1), (2025)

Pages

1-10

Published

19-01-2025

How to Cite

Onyango, M. J. (2025). Effectiveness of Digital Technology in Enhancing Blue Tourism Sustainability in Tanzania. Journal of Management, and Development Research, 2(1), 1-10. https://doi.org/10.69739/jmdr.v2i1.191

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